Corporate strategy in the age of global uncertainty and volatility

In this episode, host Matthias Catón and Wilfried Aulbur, Senior Partner of Roland Berger, explore the navigation and development of business strategies in a volatile and ever-changing world.

Through topics of geopolitical relations, climate change, and technological innovation, Matthias and Wilfried discuss the importance of agility to transform business strategy and respond to uncertainties. Drawing on his in-country experience, Wilfried provides a detailed account of India’s potential and growth and how the country’s responsiveness can be a model to follow globally. As we reexamine the geopolitical order, Wilfried and Matthias discuss the trends in internal business relations and the importance of staying innovative to drive resilient growth.

About the guest

Dr. Wilfried Aulbur

Dr. Wilfried Aulbur is a Senior Partner of Roland Berger. He is responsible for the firm’s global Commercial Vehicle, Construction, and Agricultural business and leads the US Aerospace and Defense practice. Wilfried is based in Chicago and works across Automotive, Industrials, and Private Equity.

Previously, he was the Managing Partner of Roland Berger in India, the head of Roland Berger’s Asia Automotive practice, and the Chairman of Roland Berger Middle East and Africa and served on the firm’s global supervisory board.

Wilfried’s work includes growth strategies, M&A and due diligence, operational performance improvements, and technology strategies. Wilfried has served on numerous industry associations and panels, is a regular speaker at key industry events, and publishes extensively, including a recent book on doing business in India titled “Riding the Tiger”.

Before his work with Roland Berger, Aulbur was the Managing Director and CEO of Mercedes-Benz India and was responsible for the passenger cars, trucks, and buses. He previously held various positions with Daimler in Europe, the US, and India. Wilfried holds a Ph.D. in Physics with a focus on Computational Material Science.

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