Social media in global affairs

In this episode, our host Matthias Catón interviews Matthias Lüfkens, a veteran social media expert. They talk about using social media as a means of public diplomacy. How do governments and world leaders use it, what should they avoid, and why can it be such a powerful tool?

Of course, they also discuss how business leaders could and should use social media (notably Twitter) to make their voices heard in global affairs.

About the guest

Matthias Lüfkens

Matthias Lüfkens is a social media architect at DigiTips, a boutique PR agency advising governments, international organizations, and corporations on the best use of social media. He is the creator of Twiplomacy, a study examining how governments and international organizations use digital platforms.

Previously he was Head of Digital Media at the World Economic Forum, where he designed and implemented the highly successful digital strategy, opening Davos to a global audience on social media. Trained as a journalist, he was a Baltic States correspondent for the Daily Telegraph, Agence France Presse, and Libération. In Vilnius, he founded In Your Pocket, an English language city guide series, Europe’s leading provider of city information.